Shop · Black Friday 2026
Black Friday deals on swim, bike and run kit.
Black Friday is Friday 27 November, Cyber Monday Monday 30 November. These are the live deals from the shops we read every day, with the real saving shown.
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Prices, sizes and stock change quickly, so check the shop before you buy. “RRP” is the brand’s recommended retail price, not a price the shop charged before. A “Demo” is a demo or ex-demo model, shown or ridden by the shop and sold as used.
How we tell a real Black Friday deal
A big percentage is easy to print. What matters is whether the price is lower than the shop charged in the weeks before. We record the prices of the Dutch shops we follow every day, so we can see when a Black Friday price is really new, and when it is the same price with a new label.
A deal only shows here if the saving is big enough for its kind of product: 15% off a power meter is rarer than 40% off socks, so the bar is set per category. Where a shop compares only with the recommended retail price, the card says RRP, and the deal only ranks high when no other shop we track sells the same item for less. Free delivery, newsletter welcome codes and cashback are never counted as deals.
Before you buy
- Check the size. Bikes and shoes on sale are often left in the smallest and largest sizes. Not sure of your frame size? Try the bike fit tools.
- Count delivery and returns. A shop abroad can be cheaper on the price and dearer once delivery and a possible return are added. Each card shows where it ships from.
- Buy what you will use. A discount on kit that sits in the cupboard is not a saving.
Common questions
When is Black Friday 2026?
Black Friday 2026 is on Friday 27 November 2026, the day after US Thanksgiving. Many Dutch and European shops start their sales earlier in the week (often called Black Week) and run them until Cyber Monday.
When is Cyber Monday 2026?
Cyber Monday 2026 is on Monday 30 November 2026, three days after Black Friday. Some shops end their Black Friday prices that night, others keep them for a few days more.
Are Black Friday discounts real?
Not always. Some shops raise a price before the sale or compare against a recommended retail price (RRP) nobody charges. Since 2022, EU rules say a shop announcing a price cut must compare it with its own lowest price in the 30 days before. We check deals against the prices we have recorded for that shop and against other shops selling the same item, and mark a saving that is only against the RRP.
What is worth buying on Black Friday for cycling and triathlon?
Big-ticket items gain the most: smart trainers for the winter, bike computers and sports watches, wheels, and last season's bikes. Off-season kit such as wetsuits is often cheap in November too. For things you use up, like tyres, chains and nutrition, Black Friday is a good time to stock up.
Do shops abroad deliver to the Netherlands?
Yes, the Shop includes shops abroad that deliver to the Netherlands and shows where each deal ships from and the delivery cost. Check the returns policy before you buy, as returning to a shop abroad can cost more.
Looking for something else? The full Shop has every live deal, with filters by sport, type and shop.